To Be the Best Not the Biggest
Posted in Package Design, Packaging Trends on Jan 18th, 2012
What makes a good design? Some designs can meet all of the right criteria and still miss the mark with the buying public. Our company experienced this a few years ago when we picked a design called “Holiday Lights”. It was colorful and charming. It had texture, motion and interest but it was not a [...]
Posted in Package Design on Sep 23rd, 2011
We are not supposed to “judge a book by its cover”, but the truth is that we do. Without thinking about it, we assign a value to a product by the way that it is presented. This has lead to double and triple packaging, expensive foils, three-dimensional features and less recyclability. Some techniques are designed to catch [...]
Posted in Package Design on Aug 12th, 2011
Companies like Target have mastered sophistication as well as whimsy and their style is recognizable before you even read the name. Successful branding almost means “no reading”. Your “look” becomes your brand recognition. Nothing about Target’s advertising says “discount store”. It is what they say without saying it that makes them successful. Packaging that is classified as [...]