To Be the Best Not the Biggest
Posted in Package Design, Packaging Trends on Jan 18th, 2012
What makes a good design? Some designs can meet all of the right criteria and still miss the mark with the buying public. Our company experienced this a few years ago when we picked a design called “Holiday Lights”. It was colorful and charming. It had texture, motion and interest but it was not a [...]
Posted in Packaging Trends on Nov 3rd, 2011
The global, economic downturn has given us a different set of choices and reminded us of what is really important. With all of our technology, conveniences and instant access, our lives are more frenzied than ever. What usually suffers is the casual and spontaneous time with family and friends. Now, when planning our budget dollars, we may [...]
Posted in Packaging Trends on Apr 6th, 2011
At the 2010 Pack Expo show late last year, a panel of experts representing several leading consumer products companies (P&G, Kraft, Pepsico, Conagra, Heinz) gathered to answer the question: what are the key factors driving packaging choices today? In summary, the panel mentioned the sustainability of the package, its impact on brand value, and its [...]