Independent Can Company Blog

Over the past 20 years it seemed to be a better deal to rely on overseas manufacturers for decorative tin packaging due low labor rates.  The resulting cost difference was enough to offset the “unknowns”.  Would quality and delivery expectations be met?  Would there be invisible health or safety risks?  Overseas exporters found ways address obstacles [...]

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Companies like Target have mastered sophistication as well as whimsy and their style is recognizable before you even read the name.   Successful branding almost means “no reading”.  Your “look”  becomes your brand recognition.  Nothing about Target’s advertising says “discount store”.  It is what they say without saying it that makes them successful. Packaging that is classified as [...]

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